Layback Atelier — Privacy
Privacy Policy
Your privacy matters to us. This policy explains what personal information we collect, why we use it, and the choices available to you.
Effective 16 July 2026
How We Handle
Your Information
About This Policy
This Privacy Policy applies when you visit, shop, create an account, contact us, subscribe to marketing, or otherwise interact with Layback Atelier online. In this policy, “we”, “us” and “our” refer to Layback Atelier, including Layback Garments where applicable.
By using our website, you acknowledge the practices described here. Where consent is required by law, we will ask for it separately.
Information We Collect
We may collect information that you provide directly, including your name, email address, telephone number, billing and delivery addresses, account details, order history, preferences, correspondence, and information submitted when you request support.
When you use our website, we may also collect technical information such as your IP address, device and browser type, approximate location, pages viewed, links clicked, referring page, date and time of access, and cookie identifiers.
How We Use Your Information
We use personal information to:
- process payments, fulfil orders, arrange delivery, and manage returns or exchanges;
- create and maintain your customer account;
- respond to enquiries and provide customer support;
- detect fraud, secure our website, and protect our customers and business;
- understand website use and improve our products, services, and customer experience;
- meet legal, tax, accounting, and regulatory obligations; and
- send marketing where you have consented or where otherwise permitted by law.
Payments & Order Processing
Payments are processed by authorised payment providers. We do not intend to store your complete card number or security code on our systems. Payment providers may collect and process payment information under their own privacy policies.
We use your order, contact, payment-status, and delivery information only as needed to complete the transaction, provide support, prevent fraud, and comply with law.
Sharing With Service Providers
We may share only the information reasonably necessary with trusted providers that help us operate, including ecommerce hosting, payment processing, couriers, customer support, analytics, marketing, professional advisers, fraud prevention, and IT security providers.
We may also disclose information where required by law, to protect legal rights and safety, or as part of a genuine merger, sale, restructuring, or transfer of the business. We do not sell your personal information.
Cookies & Similar Technologies
Cookies help the website remember your preferences, keep your basket working, support secure checkout, measure site performance, and understand how visitors use the store. Some cookies are necessary for the website to function; others may support analytics or advertising.
You can manage non-essential cookies through any cookie controls we make available and through your browser settings. Disabling some cookies may affect site functionality.
Marketing Communications
With your permission, we may contact you about new collections, products, events, and special offers by email, SMS, telephone, or other selected channels. You can opt out at any time by using the unsubscribe method in the message or by contacting us.
Service messages about orders, deliveries, security, or important policy changes are not marketing and may still be sent when necessary.
Data Retention & Security
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing services, resolving disputes, preventing fraud, and meeting legal, accounting, and tax requirements.
We use reasonable administrative, technical, and physical safeguards to protect personal information. No online system is completely secure, so we cannot guarantee absolute security.
International Processing
Some of our providers may process information outside South Africa. Where this happens, we take reasonable steps to ensure the recipient is subject to appropriate privacy protections and that cross-border processing complies with applicable law.
Your Privacy Rights
Subject to applicable law, including South Africa’s Protection of Personal Information Act, 2013 (POPIA), you may ask us to confirm whether we hold your personal information and request access, correction, deletion, restriction, or objection to certain processing. You may also withdraw consent where processing relies on consent.
We may need to verify your identity before completing a request. If you believe your information has been handled unlawfully, you may lodge a complaint with South Africa’s Information Regulator.
Children’s Privacy
Our online store is not directed to children under 18, and we do not knowingly collect personal information from children without the consent of a competent person where required by law. Please contact us if you believe a child has provided information improperly.
Policy Updates & Contact
We may update this policy as our services, providers, or legal obligations change. The latest version will be published on this page with a revised effective date.
To ask a privacy question, exercise a right, or raise a concern, please use the contact details or contact form published on the Layback Atelier website.
This page is a clear customer-facing summary of our privacy practices. Specific legal, tax, fraud-prevention, and record-keeping duties may require us to retain or disclose certain information even after a request.
Your Privacy Choices
Privacy Support
Questions About Your Data?
Reach out to our team if you would like to exercise a privacy right or understand how your information is handled.
Contact Us